Ensuring the Success of Massachusetts Health Care Reform: What Is Needed For Front Line Staff?
BCBS of Massachusetts Foundation report based on a Community Partners' survey on the training, tools, and resources front line staff at hospitals, community health centers, and other community-based organizations would need to implement Massachusetts health reform. (July 2006)
Massachusetts Virtual Gateway Resources
State website with links to all the health and human services benefits available to consumers, providers, and government agencies through the Virtual Gateway.
Massachusetts Health Reform Outreach and Enrollment
State website with information, evaluations, and reports on health care reform outreach and enrollment activities, grants, and grantees.
Massachusetts Community Health Workers: Lessons from the Field
State-produced video documentary on outreach and enrollment for MassHealth and Commonwealth Care.
The Massachusetts Health Connector's Public Education Campaign
Presentation by Joan Fallon, Chief Communication Officer of the Massachusetts Health Connector, at a January 2010 forum sponsored by the Robert Wood Johnson Foundation's State Coverage Initiatives program. View other presentations from this forum here.
The Massachusetts Health Connector's TV and radio advertising
- “Broken arm” TV
- “Trusted guide” TV
- “We've got it!” TV
- “Small business” radio
- “Expert guide” radio
- “Not gonna happen to you?” radio
- “Tax penalty deadline” radio
Red Sox/NESN Public Service Announcements
- Breast cancer survivor Jaclyn Michalos and pitcher Tim Wakefield
- Interview with Senator Kennedy at 2007 Red Sox game
The Massachusetts Health Connector's YouTube videos
Promotional tool for the state's Young Adult Plans.
The Massachusetts Health Connector's Facebook page
Social networking platform that includes the state's health reform TV ads.