The Role of Outreach, Enrollment, and Marketing
BCBS of Massachusetts Foundation report based on a Community Partners' survey on the training, tools, and resources front line staff at hospitals, community health centers, and other community-based organizations would need to implement Massachusetts health reform. (July 2006)
Presentation by Howard Caplan of MassHealth describing the Web portal that hospitals, community health centers, and other facilities use to submit applications on behalf of clients for Massachusetts' public health insurance programs.
State website with links to all the health and human services benefits available to consumers, providers, and government agencies through the Virtual Gateway.
State website with information, evaluations, and reports on health care reform outreach and enrollment activities, grants, and grantees.
State-produced video documentary on outreach and enrollment for MassHealth and Commonwealth Care.
BCBS of Massachusetts Foundation summary of outreach and enrollment initiatives by grant recipients that help uninsured and low-income residents gain access to coverage and care.
Presentation by Joan Fallon, Chief Communication Officer of the Massachusetts Health Connector, at a January 2010 forum sponsored by the Robert Wood Johnson Foundation's State Coverage Initiatives program. View other presentations from this forum here.
The Massachusetts Health Connector's TV and radio advertising
- “Broken arm” TV
- “Trusted guide” TV
- “We've got it!” TV
- “Small business” radio
- “Expert guide” radio
- “Not gonna happen to you?” radio
- “Tax penalty deadline” radio
Red Sox/NESN Public Service Announcements
- Breast cancer survivor Jaclyn Michalos and pitcher Tim Wakefield
- Interview with Senator Kennedy at 2007 Red Sox game
Promotional tool for the state's Young Adult Plans.
Social networking platform that includes the state's health reform TV ads.