The Role of Outreach, Enrollment, and Marketing

Ensuring the Success of Massachusetts Health Care Reform: What Is Needed For Front Line Staff?

BCBS of Massachusetts Foundation report based on a Community Partners' survey on the training, tools, and resources front line staff at hospitals, community health centers, and other community-based organizations would need to implement Massachusetts health reform. (July 2006)

Massachusetts Virtual Gateway

Presentation by Howard Caplan of MassHealth describing the Web portal that hospitals, community health centers, and other facilities use to submit applications on behalf of clients for Massachusetts' public health insurance programs.

Massachusetts Virtual Gateway Resources

State website with links to all the health and human services benefits available to consumers, providers, and government agencies through the Virtual Gateway.

Massachusetts Health Reform Outreach and Enrollment

State website with information, evaluations, and reports on health care reform outreach and enrollment activities, grants, and grantees.

Massachusetts Community Health Workers: Lessons from the Field

State-produced video documentary on outreach and enrollment for MassHealth and Commonwealth Care.

2009 Year-End Report for Connecting Consumers with Care

BCBS of Massachusetts Foundation summary of outreach and enrollment initiatives by grant recipients that help uninsured and low-income residents gain access to coverage and care.

The Massachusetts Health Connector's Public Education Campaign 

Presentation by Joan Fallon, Chief Communication Officer of the Massachusetts Health Connector, at a January 2010 forum sponsored by the Robert Wood Johnson Foundation's State Coverage Initiatives program. View other presentations from this forum here.

The Massachusetts Health Connector's TV and radio advertising

Red Sox/NESN Public Service Announcements

The Massachusetts Health Connector's YouTube videos

Promotional tool for the state's Young Adult Plans.

The Massachusetts Health Connector's Facebook page

Social networking platform that includes the state's health reform TV ads.